For six generations, Joanna's family has been involved in the fabric and the creation of clothes. Joanna took it to the next level by introducing the tutu skirts in a way that no one has done ever before. Being a pioneer, she created stylish tutu skirts with a complete style which made the tutu skirts wearable at all times of the day. She introduced the combination of tutu skirts with sneakers and a plain T-Shirt as a casual look and a combination with high heels which amazingly turned the casual look style lady into a formal stunning lady.

The first famous Greek woman to wear her creation was the TV presenter, Eleni Menegaki. Since then, Joanna's creations have been worn by many showbiz ladies, among them Athena Oikonomakou and Katerina Geronikolou.